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Wildfire Marketing Group's Articles in Marketing

  • What's binding your business?
    Marketing and advertising can be an extremely creative and invigorating thing. It can really reach out to our consumers and touch them in ways we couldn't imagine. Look at the environment created by...
  • Preparing for the end of summer
    As we reach the middle of July, most of us have probably gone through the slowest time of the year in our businesses because of our customers, employees and partners taking vacations. This year, rather than taking a reactionary "wait and see" approach to climbing out of your seasonal decline, why not be proactive and reach out to your consumers before your competitors have an opportunity?
  • Using contests to gain exposure
    A relatively easy and inexpensive way to generate exposure for your business is by holding a contest. By offering people the opportunity to get something for free, you can cause even those that are not interested in your products or services to talk about your company to those that are. Your contest can take a variety of forms but in order to achieve the best results, it will need to meet four criteria...
  • Working with marketing companies
    You may have come to a point in your business where you have realized that in order to move to the next level, you're going to have to...
  • Why most design firms won't do spec work
    It's common for business owners to make unrealistic requests of design firms. Probably the most common is when they contact several...
  • Blogging for business
    While there are some exceptions to the rule, a blog can help most businesses. Weather you're blogging to help promote a...

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