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Susan Harrow's Articles in Marketing

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Turn Media Interviews Into Sales Many people don't understand what soundbites are. They don't know how to create soundbites that sell. They don't know that it's not enough to be clever, entertaining or quippy. That might make TV and radio hosts happy, but it often won't bring in the kind of results you're looking for: to grow your business, sell more product, get new clients, more customers, or increase your fees. You want to develop soundbites that speak to who you are, what you do and how well you do i... 3 Ways To Become A Media Bimbo Bimboism is rampant in today's media climate where those who do get their fifteen minutes of fame squander it with empty words and idiotic antics. Think about how much of YOUR time is wasted when you watch TV, listen to the radio or read newspapers or magazines. How long do you stay with a story if it's not pertinent to your interests or if the interviewee is dull? With so much competition for your attention it's easy to move on to the next best thing. If you don't want t...

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