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Shaun Fawcett's Articles in Book Marketing

  • Online Book Publishing: Print-On-Demand Will Double Your Sales
    This is another in my series of articles that explain the Online Publishing Model and how small-time authors and/or self-publishers can use the OPM as a lucrative alternative to the often archaic and dysfunctional traditional book publishing model. Channel 3 - Print-On-Demand (POD).
  • Online Book Publishing: Digital Fulfillment Delivers
    This is another in my series of articles that explain the Online Publishing Model and how small-time authors and/or self-publishers can use the OPM as a lucrative alternative to the often archaic and dysfunctional traditional book publishing model. Channel 2 - Digital Fulfillment Dustributors.
  • Online Book Publishing: Sales-Mini-Sites Are Mandatory
    This is another in my series of articles that explain the Online Publishing Model and how small-time authors and/or self-publishers can use the OPM as a lucrative alternative to the often archaic and dysfunctional traditional book publishing model. Channel 1 - the Sales-Mini-Site.
  • Online Book Publishing: Boost Your Sales With Online Publishing
    This article explains the three primary channels that make up the Online Publishing Model: 1. Sales-Mini-Sites, 2. Digital Download Distributors, 3. Print-On-Demand (POD) Distributors.
  • Book Publishing: Vanity Publishers Will Take You To The Cleaners
    If you’ve surfed around the Net looking for help getting your book/ebook published you’ve probably run across one or more of the so-called “vanity” publishers. Since you’re reading this, there’s a chance that you haven’t yet signed up with one of those outfits; that’s good news for you! Here's why:

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