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Ron Strand's Articles in Advertising Show All|Display Category|Title|Newest|Oldest Advertising Risk - How Social Proof Will Overpower Authority One day out mountain biking, I heeded a bear warning but ignored an official warning about other dangerous conditions. This experience taught me something about the power of social proof and its role in risk communication and advertising strategy.	Authors Sign Up for a free account. Submit your articles. Publishers Category RSS feeds. Resources Accredited Home Schools Article Directory More Resources

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