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Rick Hendershot's Articles in Marketing

  • Boston To Host Sustainable Energy Trade Show
    Linknet News Daily Digest - December 22, 2005 - The Northeast Sustainable Energy Association (NESEA) will hold its 31st annual Building Energy Conference and Trade Show at Boston’s Seaport World Trade Center on March 7-9, 2006.

    The conference will feature more than 150 speakers dealing with topics ranging from photovoltaics, utility scale renewable energy, biofuels, urban design, building design, industrial design, green buildings and green products.

    The show is expec...
  • What's So Great About Popup Displays
    PopUp Displays are currently the most common form of low priced trade show and event display. A Popup Display is not a trade show "booth" as much as it is a backdrop or background wall for your display area.

    A popup display normally has only two main components, with two or three other optional accessories. The most substantial part of a popup display is the folding frame which is normally made of either fibreglass or aluminum tubes. The frame serves as a skeleton that yo...
  • Vinyl Banner Design Tips
    Vinyl banner design is about as easy as it gets for the non-professional graphic designer. Generally speaking, a vinyl banner is easy to design, and anybody with a little bit of graphic design experience can do it.

    Even if you have no experience, your supplier can point you in the right direction, or even design your banner for a small charge.

    Here are some things to watch for when designing a vinyl banner...

    1. Use a software that handles CMYK full color output. The...

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