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John Fowler's Articles in SEO

  • SEO Tools Poem
    I am in my cave, and looking out kind of furtive,
    The reason being, psychologically, I am low assertive,
    It seems to me with dinosaurs just outside the cave,
    Its entirely reasonable now, to be anything but brave,
    But the tribal psychiatrist insists that I must face my fears,
    And he issued me with stones, and little wooden spears,
    And so I went out bravely, into the land of fools,
    And got quickly eaten because I lacked the proper tools.

    ”You see things haven’t change...
  • Search Engine Optimization For Dummies
    Many people have said to me that they can't afford to employ a SEO company, but they would still like to get better search results on Google, Yahoo and MSN searches. Are there any basic rules that they can follow to improve their ranking on search engine results pages (SERPs)? In response to this question, here are some basic things that people who have coded their own web sites can do to make the web pages more spiderbot friendly and so more attractive for search engines to ...
  • Building Links To Your Site
    Over the years there has been lots of discussion in the SEO community regarding building links to a web site. The debate is particularly heated at the moment, as Google rolls out its "Jagger" upgrade.

    Let's start with what we mean by inbound links, also called backlinks. These are links from other sites to your URL, which direct the surfer directly to your site when the link is clicked. The basic premise is that if you have high ranking sites linking to you, then you must...

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