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Halstatt Pires's Articles Display Category|Title|Newest|Oldest SEO or PPC: Which One is Right for You? There are two major search engine marketing strategies in use today: SEO (search engine optimization) and PPC (pay-per-click). Both strategies are entirely different and it is tough to decide which one or which combination is right for you. Email Marketing Campaigns Email marketing campaigns allow you to get in front of your clients time and time again, at a fraction of the cost of printed mailings. E-newsletters also add value to your web site, can boost holiday sales and can make your marketing job easier. Domain Name - How To Pick One Picking a domain name should be easy, right? Why, I’ll just use my business name. Not so fast, Sparky. A good bit of thought should be given to selecting a domain name. Business Tools to Help You Run a Successful Business Setting up a small business, whether web based or not, can be a very time consuming and difficult task. The increasing popularity of the Internet and the resources available has seen a massive increase in business tools to help you on your way. Become an Affiliate – Run an Online Business Are you looking for an online business that involves ZERO or minimal investment? If your answer is yes then read on. Analyzing Traffic – Visitors V. Hits A key component to every web site is traffic analysis. When analyzing traffic, it is important to understand the difference between hits and visitors…and why both are important. Advantages of an Online Site Builder There are numerous choices when it comes to building web sites. One of the first choices you will have to make is whether to use an online or offline site builder. Why Your Web Designer Should Know About Web Marketing Many excellent web designers know next to nothing of web marketing. Marketing a site in search engines requires that the site be designed in a search engine compatible format. Many beautiful sites do not fare well in search engines simply because of the way they have been designed. How Many Articles Do You Need To Get Rankings? A fairly popular way to go about link building for a site is to publish articles. This raises the question of how many articles one needs to publish to see results? That Annoying Guy With Top Rankings If you are in the Internet game, or probably any business, there is that one annoying guy who will tell you everything is easy. He is full of it, particularly when it comes to rankings. I Lost My Rankings – SEO Nightmare? If you are ethical, search engine optimization efforts can take a long time and a lot of effort. So what happens when you find your rankings have disappeared one day? Why Use Lead Management Software? Having a popular website, or popular company of any type, is entirely dependant on sales. Effective sales at that. Maintaining a healthy profit is key to the long-term survival of your web site or business and this means knowing the difference between your effective sales leads and your ineffective sales leads. Google Duplicate Content Filter for SEO – The Good Many people use article distribution as a technique for building inbound links to their site. For many, this strategy has run into problems because of the Google duplicate content filter. Making Money On A Site That Bombs You spend a lot of time and effort to build out and market a site. You are getting a lot of traffic, but the site isn’t profitable. What now? Link Building For SEO On A New Site Ah, the joys of link building and search engine optimization. If you have a new site, here is a tip that you might want to consider. Then again, you may just want to pitch it. Driving Your SEO Professional Insane Checking the rankings of your site in the search engines can become addictive. This is fine so long as you do not drive the person handling your seo work insane. What You Should Expect From A SEO Professional For many businesses, search engine optimization is a confusing subject. To get the most out of it, you need to define the role of the person or business handling the seo. Get The Most Out Of Your SEO Professional Many businesses go through all kinds of steps before hiring a search engine optimization professional. Unfortunately, they often then sabotage that person from the outset. 4 Tips For Raising Your Search Engine Rankings Link trading is the task of getting links to your site on other sites by trading.. umm.. links. Search engine rankings are an important factor to consider when you have a web site that needs more traffic. If your web site doesn’t have a good position in the rankings then it will be hard to find. What is Link Trading and How Do You Trade? Link trading is the task of getting links to your site on other sites by trading.. umm.. links. This is done to get more traffic to you web site. Link trading creates more traffic in two main ways, increased search engine rankings and also from the traffic the links themselves generate from people clicking on them. What Ecommerce Software Has to Offer Not everyone is proficient at building stunning, effective and dynamic websites; but if you have a product or a service to sell, then having your own website utilizing ecommerce software is one of the most fruitful methods of making sales. What an Automated Web Site Can Do for Your Business As your Internet business grows, your free time will dwindle. Site changes will become time consuming and stressful. Automate your site and you can use your time for better purposes. Web Site Navigation Once a visitor gets to your web site, you want to make sure they can find what they are looking for quickly and easily, or they will just go elsewhere. If a web site is easy to use and understand, visitors will come back time and time again. Web Site Design – Focus, Focus, Focus When creating a web site design, it is easy to fall into the trap of trying to be all things to all people. In reality, the key to a good web site design is focus, focus, focus. Web Site Design Mistakes Some wise human once said "Learn from the mistakes of others. There isn't nearly enough time to make them all yourself." Hence this article. Here are five of the most annoying and common web design mistakes. Web Business Overview – Site Practicalities When starting a web business, the first step is generating a business plan. Once completed, it is time to move on to the particulars of your site. Starting A Business – The Three 'Ps' There are a lot of factors to consider when starting a business. Primary among these are the three “P”s – Plan, Prepare and Persist. Server Stats – Analyzing Traffic To Your Site Analyzing traffic to a site is a key factor in tweaking search engine optimization and marketing campaigns. Determining how people get to your site is critical. Surprisingly, few sites take advantage of the data available on their servers. SEO – Why Site Width Matters Many search engine optimization efforts are focused on pushing the home page of a site. This is a fundamental mistake that can result in the site missing out on a lot of traffic. Moving To The Next Level With Adsense When you first start promoting Adsense on your site, the potential is obvious. After a few months, however, you need to move to the next level to maximize revenues. Placement of Adsense Ads – Location, Location, Location Once you have made the decision to use Google Adsense, you need to consider where to place the ads on your pages. Much like real estate, it is all about location, location, location. The Basics of Google Adsense Google Adsense is a unique program that can produce a lot of revenues over time if you are patient. Here is an overview of the basics of Google Adsense. PPC Advertising – The First Step In A SEO Marketing Campaign Often, sites view seo and PPC marketing as exclusive marketing techniques. Each marketing method has its advocates. In reality, both have a place in the Internet marketing process. If you intend to pursue a major seo effort, a PPC campaign is a critical early step. Picking Keywords for SEO – A Different View The first step to developing any search engine optimization effort is picking keywords. The general consensus is pick keywords with solid amounts of traffic and a minimum of competition. At the risk of being laughed off the Internet, here’s a different view. Pay-Per-Click Search Engines – The Basics Search engine optimization can take a long time to show results. So, what can you do to get traffic while you wait? Pay-per-click [“PPC”] campaigns fill the time gap. This article discusses the basics of PPC advertising. Pay Per Click and Search Engine Optimization – A Perfect Marriage Pay per click or search engine optimization, which one should you use? Many view PPC marketing as a colossal waste of money while others disdain search engine optimization. In reality, the two marketing strategies form a perfect marriage. Local Businesses and Web Sites It seems that most successful businesses these days have web sites, even businesses that service only certain geographic areas. On the web, where the market place is global, localized businesses can be at a great disadvantage. Lead Management Software Efficient lead management is the cornerstone to good sales. Without some sort of lead management system, keeping track of prospective clients can be nearly impossible. With proper lead management tools, all the information you will ever need to convert prospects will be at your finger tips. Keyword Tracking Keyword tracking allows a site owner to know what keyword searches are resulting in sales. Search term information can be logged into a database and presented to web site owners in a meaningful format. This data can be used to see which keywords are producing the most sales per search and to determine where to focus web marketing. Keys for a Successful Affiliate To be a successful affiliate you should know some basic things about marketing. Considering the following points before becoming an affiliate can save a lot of time and money. Internet Marketing – Short Term Strategy After spending a lot of time and effort on building a site, many wonder where they should start with Internet marketing. Site owners can be bombarded with pitches about marketing and it is hard to sort out what should be done. In this article, a short term marketing strategy is discussed. The Red Herring that is Google Pagerank Google likes to offer all kinds of neat little tips and clues regarding how it views sites. Google PageRank is one such tool, but with questionable value. Online Turnkey Sites – Good and Bad You have decided to open a site online, but are not sure where to start. This brings us to the subject of the online turnkey sites. Why Internet Businesses Crash and Burn As you know from the dot.com debacle in the late 1990s, starting an Internet business is no guarantee of success. Internet business failures happen, but often for obvious reasons. The Catch-22 with Accepting Credit Cards The Internet is a unique beast when it comes to payment transactions. You need to accept credit cards on your site, but there is a problem given the nature of credit card protection. Emphasizing Your Keyword For SEO Once you get into the search engine optimization game, you will learn all kinds of fundamental axioms. Emphasizing your keyword in code is one. Internet Marketing – Long Term Strategy Once your site is up and running, the best method for getting immediate traffic is pay-per-click search engine marketing. Although you have to be patient, you should also be focusing on search engine optimization as a long term strategy. Increasing The Perceived Value of Your Product or Service Whether online or offline, small businesses often show little faith in the quality of their service or product. Instead, they tend to focus on the limitations and lower their prices. This natural insecurity can lead to disastrous financial results because lower prices cripple your return on investment. Increase Web Site Visitor Return Rates Every visitor to your web site is a precious potential client. It was hard work to get that site visitor there in the first place, so you should make everyeffort to encourage the potential client back. How Long Does It Take Your Site To Load on Dial Up? Your site is getting traffic, but conversion rates are horrible. Everything seems to be working, so what’s wrong? Your site may simply be to slow. Improve Conversion Rates With Content Your site is fast and getting traffic, but conversion rates are disappointing. You may have problems with the tone of your content. How to Succeed in Business Every one has their own definition of success. My definition of success is to be happy while working at something I believe in and am passionate about. Here are six steps I use to achieve my definition of success. How To Start A For Profit Site – Content When it comes to e-commerce, the time-tested cliché is, “Content is king.” In this case, the cliché is correct. How to Start a Business Businesses come in all shapes and sizes. Starting a business is not for everyone though. Starting a business requires inspiration, hard work, planning and persistence. Google – A Bit of History The first question most people have is, “What the heck is a “Google?” Google Patent Application – Linking The recent patent application filed by Google details numerous items the search engine uses to rank web pages. The specific application is summarized as: Google Use of Visitor Data in Rankings In this article, we continue to dig into the patent application of Google regarding the method used to rank sites in search results. Interestingly, Google asserts in the application that it might consider user data as a factor in organizing search results. Google Patent Application - SEO Highlights The recent patent application filed by Google details numerous items the search engine uses to rank web pages. The specific application is summarized as: Tried and True Way To Make Money On The Web From Home With downsizing and such, many people are looking for ways to earn a living or supplement their income. Here is tried and true method. Finding Your Ecommerce Cranny on the Web Online or off, a time tested method of succeeding in business is to focus on an unexploited area. You are probably wondering how. Here is your answer. The Advantage of Going After A Nook On The Web Focusing on a nook to the exclusion of everything else is a tremendous way to make money. Google Adwords – Manipulating Keywords For Success As you probably know, Google Adwords is a pay-per-click solution offered by Google. As with other PPCs, you are given the ability to place your small advertisement on various platforms controlled by Google. While the platform provides you with a large audience, you must manipulate your keywords to generate success. For Automated Sites - PHP and MySQL Are A Perfect Match You’ve decided to automate your web site. Now what? Here are some ideas to help you choose how to automate your site. . Email Marketing Software Helps You Keep Track of Your Marketing Campaign For an advertising or marketing campaign to run smoothly and effectively good organization is required; for larger emailing campaigns this usually requires some kind of email marketing software. However, email marketing software has a lot more to offer than you would probably imagine. How to Really Annoy your Web Site Visitors It is quite easy to build a web site. It is even easier to really annoy your web site visitors. ASP vs. PHP When building web sites, ASP and PHP are very popular languages. Here’s my opinion on whether ASP or PHP is best. Web Design Tips Web Design is an art, yet following basic steps can help lead even a non-artist to a good design. For the novice or the expert, there is always more to learn with these web design tips. E-commerce Store – Build Your Own If you have a product oriented business, the Internet offers a unique ability to reach a broad audience. With new technology, it is easy to build your own e-commerce store. Web Marketing – A Look Into The Crystal Ball It may be hard to believe, but the Internet as we know it is just over 10 years old. So, what does the crystal ball show us about the coming evolution of web marketing? Getting Indexed in Google – Quick and Easy Google is the dominant search engine on the net, controlling more traffic than Yahoo and MSN combined. This means you need to get your entire site into Google as fast as possible. You Work Hard For Traffic – Get It To Convert Anyone can build an ecommerce site. Getting traffic is going to be the first hurdle, but doing so will only matter if you can convert it. Marketing on Search Engines – Getting the Biggest Bang for Your Buck With its global audience, the Internet provides a unique revenue generation platform with search engines. This is where your business will be made or thrown on the refuse pile. The Great Thing About Virtual Offices Running a business online is all about flexibility and freedom. One of the keys to this is your virtual office. Tips on Getting Your Domain Name Right If you are going to start a web site, you have to have a domain name. There are a couple of tricks, however, you should know before you buy one. The Good, The Bad and The Ugly Of Business Opportunities Evaluating business opportunities can be a bear. How do you know what is legit and what is not? Here are some thoughts regarding web opportunities. Where To Get The Traffic You Want Not all traffic is the same. Getting a gazillion hits is great, but not if it is from random subjects and subjects. You want to focus on traffic that has a reasonable chance of converting. Search Engines and Small Markets If your business is focused on a very particular, small market, you are going to love search engines. The more focused you are, the easier it is to win on the engines. Making Big Money By Going Small on the Nets You will hear over and over that the quickest way to find success on the net is to find an area with little competition. I second this advice. Effective Data Management Mining data is one of the keys to running an effective business. Here’s a primer on effectively managing your business data to maximize the efficiency of your business. Sales Process - What Can You Automate In the current complex and competitive market, managing the sales process is an important factor for most businesses. By automating a company’s sales process and efforts, one can increase its productivity. Web Hosting for E-Commerce Sites If you’re going to pursue an e-commerce site, hosting is going to be an issue. Here’s a primer on web hosting for your site. Sales From Your Site - Make It Simple For Prospects Building a web site often can lead to interesting deviations caused by practicalities and changes in perspective. This is okay so long as you keep things simple for prospects. Abandonment - Why Visitors Don't Turn Into Customers Every good Internet business understands the value of conversions versus hits received. Far too often, businesses become fixated on the hits they are receiving instead of monitoring their hit to sale conversion rate. This misguided focus is the road to ruin because it fails to take in the issue of abandonment. Analyzing the Competition - Check Indexes The beauty of the Internet is the inherent open nature of competition. It is so open, you can check indexes when analyzing the competition to improve your site. 6 Tips For Raising Your Search Engine Rankings Whether your site is profitable or not with PPC advertising, search engine rankings are an important factor to consider in improving profitability. The higher you are on a variety of search engines, the better off your profitability. Cranking Up Sales on Your Site Many business owners unintentionally make it unnecessarily difficult for customers to buy off their web sites. This occurs when you resurrect barriers for your customers. Improving Management of Your Business Competitors' websites, if analyzed properly, can give you all sorts of information that you can use to increase the traffic and the popularity of your site. Here is an article on how to analyze a competitor's website. Issues You Will Confront When Using Third Parties To Build Out Sites Nearly every ecommerce site revolves around a database to support inventory, listings and transactions. Building out the database can be a challenge. Here is what to expect. Keyword Research and Product Lines As you have probably heard over and over, keyword research is a pivotal step for success. Taken a step further, it can develop your product lines for you. First Steps To Starting A Site – An Example A dog is rumored to be man’s best friend. There are lots and lost of men. Sounds like a good subject for a site that will make us rich, Rich, RICH! Okay, I got a bit carried away. Run An Internet Businesses From Your Home? Stuff these envelopes and you will make a million dollars in 20 minutes. Yeah, right. Don’t buy the fluff. So, can you really run an Internet business from home? Two Vital Tools For SEO – Well, For Me The Internet has revolutionized business and you need a presence to make money in the digital age. While everyone has their favorite tools, I prefer two in particular. One Philosophy [Rant] on Online Marketing When is a beautiful model in a publication not really a beautiful model? When someone has played funny with the image! And Then There Were Adwords…An Introduction If you have been looking into Internet marketing, you have probably seen Adwords mentioned now and again. Why don’t we cover the basics of the program. Web Sites…In The Beginning For many business areas, the Internet has set a new standard and changed the playing field. To take advantage, you need a site. But where do you start? Strange Internet Businesses Make Money Coming up with a profitable site that will make money can be a bit of a challenge. If you get a little strange, you can make money hand over foot. Don’t laugh! The Internet is Used 24/7, But Timing Still Matters With so much information on the net regarding Internet marketing, identifying the best approach is difficult. Following is a discussion of the timing issues you should keep in mind. Is Branding a Legitimate Internet Marketing Strategy Internet marketing is all about hard results, not generic concepts of branding. Still, there are ways to go about branding your product or service on the net without spending a fortune. One Internet Marketing Approach Whether you are new to Internet marketing or frustrated by the experience, the concept is undisputedly a challenge. As they say, there is more than one way to skin a cat. Optimizing for Rankings – Things to Do and Avoid Search engine optimization is a much-debated topic and there is a lot of different on the net. Let’s cut through the muck and discuss things you should and shouldn’t pursue to get high rankings. [1] [2]	Authors Sign Up for a free account. Submit your articles. Publishers Category RSS feeds. Resources Accredited Home Schools Article Directory More Resources

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