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Chris Le Roy's Articles in Ecommerce

  • Is All Web Traffic, Good Traffic?
    Imagine a Google Click-Through-Rate of 12.5%, 10,000 unique visitors, over 900 people giving you their email address only to find you have had 0 sales and are left with a Pay-per-click bill of $3,500 US dollars. The question you need to ask is, are you getting good traffic?

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