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Yellow Pages: Online vs. Offline When you need to find a phone number or address where do you turn? Keep in mind what year it is. In the past, people would head straight for they yellow or white pages if they were searching for information. After all, this was the only option that was available. What makes corporate gifts an investment? Imagine starting your own business. What happens when you find out that you are in the red or close to it at the end of the fiscal year? You do what most business owners do—check your books and find ways to cut corners. Now, the tricky part to cutting corners is to make sure you do not downsize or eliminate something that will turn profits for your company in the future. In examining your books, you notice that advertising was a large expense for your company.

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