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  • Landing Page Optimization  By : AllianceLeads SEO
    Search Engine Optimization or (SEO) doesn’t rank entire pages but elements of them. Each page is a team working together to produce an overall effect. While each page can produce high rankings and spread to each other is one of the best strategies another is to use a landing page strategy. In this case you can use various techniques to bring traffic to one particular page, usually the home page, and from there direct that pages high ranking to your website’s other pages. When...
  • Black Hat SEO – What Never To Do Or Get Banned  By : AllianceLeads SEO
    While there are many legitimate skills in SEO there are also those that can work but if you get caught using them the results can be disastrous. When search engine optimization became an issue many techniques were employed because at that point the search engines used a much simpler algorithm. As these tricks were used to exploit the simpler algorithms they were also served to make them more advanced. Let’s look at a few tricks.

    Cloaking and redirects are methods whereby ...
  • Home Business Exposure On Yahoo!  By : Ron LeBlanc
    Everyone who has ever been on the internet has heard of Yahoo! If you haven’t, then quit reading and go visit now. Yahoo is such a popular site that my website ranking toolbar from Alexa shows a number “1” under website ranking…that’s popular. So it would probably be a good idea to get some exposure on Yahoo! for your home business.

    Here is a great way to get in at the beginning of a trend. If you’ve never heard of a podcast, then you should definitely get up to speed on ...
  • The Google Feedback Loop For Quality Traffic  By : Silvia Hartmann
    **For this to work, you need some kind of tracking for your website/web pages that tells you which search engines send people to you for what keyword searches.

    Now truly, for a website owner there is nothing more fascinating than their own stats, so if you don't have good tracking software yet, do go out and get some.

    There are many versions about, still many free ones available, and please, DO get started with tracking your pages and their performance.***

    Now, le...
  • Search Engine Placement - Most Overlooked Key  By : Bob Schwartz
    Good design, proper key word density, intuitive navigation, correct Meta tags and informative content are all important to achieving top search engine placement. Especially when it comes to real estate sites, they are almost devoid of one critical search engine element... Quality incoming links!

    Google, the acknowledged leading search engine, isn't looking so much at word density with its ranking algorithm, as at what other sites are linking to your firm’s site. Google rel...
  • Google Love - Five Top Tips To Make Google Love Your Site  By : Silvia Hartmann
    Trying to fight Google or be cleverer somehow is pointless, destructive and the wrong attitude.

    Learn to LOVE Google and work WITH IT instead - and it will send you streams upon streams of people. It's as easy as pie if you follow these straightforward instructions.


    1. Google Love ...

    Google and all its programming is not some form of enemy - unless you are a piece of web scum, that is.

    Google is based on the idea that it should help people FIND WHAT THEY ARE LO...
  • Designing Your Site For The Search Engines  By : Angie Noack
    When you design a website, it's easy to focus on what your visitors are going to see. What you have to realise, though, is that you're going to have another kind of visitor with a completely different agenda: they're not going to be looking at your pretty logo and they're not going to be passing judgement on your background colour. What they're looking for is the content and structure of your page.

    They're the search engine spiders, and they are in control of probably the...
  • Search Engines Change So Fast - Most Of What You Hear Is Wrong  By : Jerry West
    Few things are as important to online businesses as reliable Search Engine Optimization. Get listed high on top search engines and you can just about bet on getting a big boost in sales.

    Businesses often spend big bucks on SEO experts, advice, and systems that are touted to deliver your site into the promised land of high rankings. The bad news is -- most of this advice is outdated, untested, or just plain wrong.

    Here's why. Search engines are extremely complicated an...
  • Google Adwords Ad Automator: The Next Big Thing  By : AdPro
    Google is beta testing a new product which allows website owners and AdWords advertisers to automatically generate their AdWords campaigns by submitting a list of their product details via data feeds. The search engine uses the information from the feeds to determine the best keywords for those pages and automatically creates ads that link to them. This is brilliant news for any site owners who have a large database of products as they can now upload the whole lot at once.
    ...
  • LinkAdage’s Take On Google's New Search Engine Patent  By : John Lessnau
    Has Google thrown the cyber world a curveball? Let's fill in some blanks and connect a few dots regarding the recently-filed patent application for Google's latest Search Engine algorithm - Search Engine 125. For those unfamiliar with the inner workings of search engines, each Search Engine uses its own unique formula for determining that all-important ranking for each web site. Remember, users who query a Search Engine rarely look beyond the first page, so if you want to inc...
  • How To Trick The Search Engines  By : -JD
    How to Trick the Search Engines
    In a Zen sort of Way

    Everybody is looking for the magic formula that will get their site listed on the first page of Google. Because of this, the internet is full of search engine optimization experts that are willing to take your money once they sell you on their new theory of Google’s algorithm. You have your choice of SEO Consultant to full fledged SEO Corporations all willing to take your money and optimize your site. None of them will ...
  • Keeping Your Text Links Natural  By : John Lessnau
    After the latest Google Search Engine Ranking Position (SERP) update, many websites that focused too heavily on one keyword lost ground in the SERPs. When it comes to Google’s latest search engine algorithm, if you are buying or trading text links it is becoming more important than ever to mix up your preferred anchor text.

    I have always recommended focusing on 4 or 5 “money” keyword phrases you would like to target. Now, to take things a step further, I recommend you cons...
  • Google Sandbox Tips  By : John Lessnau
    At LinkAdage [ http://www.linkadage.com ] we get many questions on the Google sandbox. Here is a Q & A we've put together:

    Q – How do I know if I am in the sandbox?
    A – If your site is indexed by Google yet you do not rank in the top 1,000 for any of your main keywords, you are in the sandbox.

    Q – Are there ways to avoid the sandbox?
    A – The only sure way to avoid the sandbox: Buy an existing site in your category that is not in the sandbox and slowly change the conte...
  • Should Meta Tags Be Used With Search Engine Optimization?  By : Shell Harris
    I deal with many questions from curious website owners everyday. One question I have a new answer for is, "Should I use META tags on my site when do search engine optimization?" Old Answer: It couldn't hurt, but don't worry about them, the search engines ignore them for the most part. New answer? Read on...

    Should I really use a META tag? Really?

    The new answer is yes, you should use META tags on your site. The keyword META tag is still not used by search engines but wh...
  • Google Page Ranking And The Value Of Links.  By : AllianceLeads SEO
    In today’s incarnation of the Internet search engine optimization or SEO is more important than webpage design skills. The best designed webpage has limited usefulness if no one visits it. A website is a product and a product that people don’t know about doesn’t sell. With the many search engines that are available it is important to know which are the most useful and how they are useful. Let’s look at Google.

    Google uses a particular search algorithm that assigns a value ...
  • Affiliate Programs And SEO  By : AllianceLeads SEO
    While good SEO skills will get your page noticed by search engines by themselves there other tricks to help increase their effectiveness. Affiliate programs can be a good way to increase your website’s own SEO attributes. There are different types of affiliate programs. An older one would be the old banner concept which predates pay-per-click. Google’s Adwords is a modern incarnation of this where by people can profit from Google’s pay-per-click business. Let’s look at some o...
  • Choosing An SEO Consultant  By : AllianceLeads SEO
    While the most important thing in creating a webpage is the designer a consultant knowledgeable in SEO is even more important if you want to have it show up well in search engine rankings. An SEO consultant can mean the difference between a cool page that nobody sees and a cool page that everyone not only visits but talk about.

    A good SEO consultant will not only know the tricks of the trade but also how to use them best. An SEO consultant is as much an artist as the web d...
  • Keywords, Content And Copywriting  By : AllianceLeads SEO
    Today WebPages must compete for survival just like animals in the wild. Natural selection isn’t just a concept limited to Mother Nature. Even in the world of cyberspace there is a “law of the jungle”. Search engine optimization or (SEO) lies at the core of this law. Many skills must be mastered to rise to the top. Three important ones are keywords, content and copywriting. Let’s begin with the first of the three.

    Keywords are extremely important because they act as a marke...
  • Google Page Rank Updates  By : Christoph Puetz
    Many webmasters are obsessed with the Google Page Rank. Articles and books have been written about Google PR (Page Rank). Forum postings cover the topic over and over again and about every 3 months tensions are rising when a possible Page Rank update is eventually happening. Page Rank updates are an interesting experience watching a small group of webmasters go a little crazy.

    It all starts with somebody noticing the PR update in progress. This event will find its way into...

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