Stay in Touch: Writing Email Newsletters
By: Vlad Ehrsam

Email newsletters are a quick and effective marketing tool that helps you stay in touch with your customers and keep them informed of new products and services. Your customers will be pleased at being remembered and this could translate into more business for your organization.

Email newsletters are very convenient because they allow customers easier options when it comes to reading and receiving the information. If your customers are not busy when your newsletter arrives, it will give them something to do; it can be a welcome diversion. Customers who may be too busy can either save the newsletter for later or just delete it. Plus, every email newsletter should come with an unsubscribe option that is easy to use and keeps you from having to constantly update your list.

Email newsletters are much more cost effective than printed matter. With email, you don't have to worry about printing or paper costs, envelopes or stamps. You just have to make a one time investment when you buy the mailing software. Thereafter your newsletters will be sent automatically every period at the cost of a phone call.

Writing your newsletter can be easy to do. You should keep your newsletters short, no more than a page and a half to two pages, so it is not time consuming. It is also possible to hire professional writers to take care of your newsletter. This frees up more time for you, and most newsletter writers will do so for a reasonable fee. The benefits usually more than pay for hiring a professional.

Sending out your newsletter once a month is adequate. In fact, if you are sending your newsletter to your business customers, a quarterly issue will suffice. You can add to this every now and then by coming out with a couple of ¡'special' issues that highlight any special achievements or events.

Information included in email newsletters should be interesting and useful. It does not always have to be about your business either. You can include useful information about financial planning or seasonal yard care that you think your customers might find helpful. You should also include summaries of news stories that are relevant to your business or to the lives of your customers.

When it comes to the format for your writing, try HTML first, the format you see in your word processing software. It's not a pre-requisite, but it will make your life easier because it accommodates graphics and fonts. But watch out for some of its inherent problems, big size, virus vulnerability, some problems with email functioning among others. Your newsletter program usually lets you include format options for your customers, so they can choose whether to receive newsletters in HTML or not.

Creating email newsletters to stay in touch with your clients is a good marketing move. It keeps your customers informed of new products and deals, and it can help them feel as though they are part of a community rather than "just" a customer.

Article Source: http://www.ArticleJoe.com

About the author: Vlad Ehrsam writes exclusively for Full Info on Business, there's a wealth of knowledge on the website, plus why not sign up for the free Business newsletter.
Click here for other unique business articles.

Please Rate this Article

Not yet Rated