Build A Stronger Business By Building On Your Strengths By: Bill Ringle
In our last year-end review session, we plotted your past client projects on a revenue vs. fun matrix. I hope you enjoyed that exercise! Periodically, its important to take stock of the ways in which your company has grown and developed in terms of its capabilities. Its not just about the eggs the goose has produced; its also looking at the larger environment or the whole farm. Though there are dozens of factors to consider in each business, here are seven key areas to consider in this session: 1. Core competency skills; How have you developed in your career field? 2. Business development; What techniques and systems have you found to work well? 3. New offerings; What products and services are you offering now that werent available a year ago? 4. New internal capacities; In what ways has your team grown? What new systems are in place to make operations flow smoother on a consistent basis? 5. New technology; Have you upgraded systems, software, servers, or networks? Have you started using new tools or accessing information in new ways? 6. Community enhancements; How have you contributed to your community through sponsorship or volunteer work? 7. Body of work; What articles, booklets, books, websites, audio programs, learning systems, etc have you created to educate your prospects and clients? Continue adding to the list ways that your company has grown as a result of your decisions and actions. Not every entrepreneur consciously puts energy into each of these areas each year. And unfortunately, thats one of the reasons that so many start-up businesses fail to grow and prosper. Certainly, having accomplishments in each of these areas each year isnt mandatory to grow. With your business coach or other trusted advisor, determine which ones make the most sense for the current stage of your business and where you want to grow in the coming year. Those are decisions you make. Because youre serious about building a stronger business, you can look back on your efforts in these areas and feel a sense of satisfaction and pride over what youve accomplished and how youve grown. Next week Ill share one of my favorite business goal setting exercises with you.
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Entrepreneurs can find more resources to build their business at: www.mybusinessgym.com Bill Ringle works with business leaders from high tech and professional service entrepreneurs in the Greater Philadelphia region and shares the strategies and tools for accelerating growth through my Business Gym with business leaders from across the United States and in 15 different countries.
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