Advantages of Accepting Credit Cards Online
By: Jack Chevalier

Accepting credit cards for products offered for sale on a website is the most common form of payment on the Internet. Online credit card transactions offer consumer security, are convenient for both the website owner and the customer, and are effective time saving methods of payment. Research proves that online credit card transactions are as safe as face-to-face transactions.

You are likely to make fewer sales if you are not accepting cards online. It's an undeniable fact that Businesses that are not accepting credit cards for their products and/or services are losing up to 90% of their impulse sales. Almost 87% of Internet customers pay by credit card. That's why accepting credit cards online is proven to boost orders by nearly 400% (compared to just offering the option of sending in a check or money order).Customers trust you more, because you look like a real business.

There are many other advantages of accepting credit cards:

Increased Impulse Sales

Fast Turnaround Time: When your customers pay by credit card, you get paid in days -- not weeks. Merchants that accept only checks can end up waiting for the customer to send the payment, waiting for the post office to deliver the payment, and waiting for the bank to process the payment. When you have a merchant account, this entire process is circumvented and the funds transfer is almost immediate. You can usually expect to receive your funds from your merchant account provider in less than five days.

Instant gratification: When you offer your customers the ability to purchase an item instantly, they are much more likely to follow through and buy. The easier you make it to buy, the more often it will happen.

Automatic currency conversion: If you have customers in different parts of the world, or just over the border, currency conversion can be a serious hurdle. However, credit cards instantly perform this conversion, making the entire process seamless -- neither you nor you customer has to do any extra work.

Wider appeal: Although many people still rely on checks as their main purchasing medium, the vast majority of Internet shoppers do have credit cards. And many of those shoppers prefer to pay by credit card.

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